OK, we are not sure what to think about Swedish delicacies like anchovy-style sprat fillets and crab paste but they sure as hell look sexy in minimalistic IKEA packaging!
Brilliant design! Big white space, strong type, absolutely stripped back to 2D iconography. You only need a quick glance to process what is that you are about to drop in your shopping cart.
These award winning designs (Cannes Gold Lion) were created by the Stockholm Design Lab and includes packaging for pasta, cheese, candy, condiments, alcoholic beverages, crackers, canned fish, and other staples of Ikea’s private food label.