Kickstart is a company which imports and distributes dietary supplements, over-the-counter drugs and healthcare products. Due to their products combination of the highest quality and effectiveness, Kickstart constant to grow rapidly by selling their products around North America. We built Kickstart landing page. This is an online shop for selling dietary supplements, products and other services. I conducted Semi-Structured interviews with 6 participants(end-user). My choice for semi-structured interviews was, it helps you to understand the user mental model, what can be improved and also uncover directions that were previously unthought-of. With this method it helps me to extract information from client about their Business goals, their competitors and end user/ customers needs. Content can change the shape of your design, this method precisely shows what have to be added in the landing page from Top Navigation bar, Headline, Sections, to Footer. Evaluated methods with 4 participants.