Project media

Zumba  ll Logo redesign
Zumba ll Logo redesign
Zumba Mockup
Zumba Mockup
F - Speed  ll Logo redesign
F - Speed ll Logo redesign
F - Speed  Mockup
F - Speed Mockup
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Project details

Overview

Date: June 2014

Problem?
To modernize two different logos using typography, shape and negative space.

Solution?
Zumba - Using sharp expressive typography i wanted to portray a modern feel of movement and expression. I used the Z and negative space to create a dancing logo that looks similar to the original logo.

See https://www.zumba.com/ for current use of logo.

F- Speed is a segway manufacturing company focused on future innovation and speed. This logo was inspired by Formula 1. Using negative space i tried to create a racing helmet a swell as the letter F. This shape then carries on through to the typography making it one cohesive logo.

See https://www.fspeed.tech/ for current use of logo.

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