Date: June 2014
To modernize two different logos using typography, shape and negative space.
Zumba - Using sharp expressive typography i wanted to portray a modern feel of movement and expression. I used the Z and negative space to create a dancing logo that looks similar to the original logo.
See https://www.zumba.com/ for current use of logo.
F- Speed is a segway manufacturing company focused on future innovation and speed. This logo was inspired by Formula 1. Using negative space i tried to create a racing helmet a swell as the letter F. This shape then carries on through to the typography making it one cohesive logo.
See https://www.fspeed.tech/ for current use of logo.