Are you ready to do your masters? Well then this is your opportunity to show the world your talent with Frontier’s Master in Creative Advertising Scholarship competition that can take you to Milan, Italy! Respond to our creative brief and win a 50% scholarship to one of the most awarded advertising schools in the world, starting at NABA in Milan, Italy September 2014.
Sound good? Well there’s more! Smooth operating creatives all have their own set of presentation tools. So on top of the scholarship, on your first day in class you will also get shiny new Apple iPad. This will help you blow everyone’s socks off when presenting your latest brilliant ideas!
Click here for more details and get the creative brief. Get in there and have some fun!
We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.
Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.
So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.
For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.
Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.
These gorgeous advertisements are from the incredibly talented design duo Sagmeister & Walsh. If you’re interesting in graphic design, art direction or just top notch imagery, these two are ones you should know. This campaign, produced for the spring/ summer 14 campaign for Aishti, a luxury department store in the Middle East, exudes elegance and fragility but in a powerful way.
The overarching theme for all of Aishti’s advertising stems from it’s signature golden-orange box. This colour fills each campaign, contrasted only by the use of black taken from the department store’s logotype. Strong colour and black, you can’t beat such a simple combo. In this instance, that design recipe is fulfilled by using the golden-orange as a flooding backlight creating near silhouetted portraits of the models. For these images Sagmeister & Walsh aimed for an etherial quality, full of delicacy but remaining strong and powerful, and I think they absolutely nailed it. The treatment reminds me of this image by Jacob Sutton. That too is elusive and intriguing and proves, along with the Aishti photographs, that not showing everything is sometimes all the more worth while.
The advertisements combine these beautiful shots with a bold treatment of the evocative words, Pretty, Rich, and Well. This pairing adds to the power of the campaign, although perhaps the word ‘pretty’ wasn’t the best choice as I feel it doesn’t have the strength of it’s companion words. My only other gripe would be the treatment of the male portrait. I feel that this one has gone too far down the illustrative route rather than having the more obvious photographic quality of the female portraits, which I prefer.
But really, I should quit with the criticism because this is a beautiful campaign incredibly well done and I would be extremely chuffed with myself if I were behind it. Watch the above ‘making of’, they’re always interesting, and go check out more of Sagmeister & Walsh here. So so good.
It’s that time again where we look inwards at our talented Frontier community and celebrate what we do best, which is creating inspiring art. This time around we’re taking our hats off to Auckland based graphic designer Chelsea Zgierski-Boreyko who hails from Media Design School. While many of her projects were rather enticing, today on Frontier we’re showcasing her Basecamp project, which is one sophisticated little package that deserves some recognition.
Basecamp is a student project that presents a recently opened rock climbing retreat in Kawakawa, New Zealand. Guests are supplied with all manner of carefully executed media including a climbing survival guide, a welcome pack and a couple of tools for climbing and relaxing at the retreat, such as matches and wooden toothbrushes to name but a few. Overall, the natural tones used to assemble this package bring the consumer back to a simpler time, and reference a world of days gone by…..I’m thinking pioneers of the new world chasing their own good luck, hungering for adventure!
Chelsea has a talent for composing simplistic, understated and elegant graphic design work, that communicates the message in a direct and thoughtful manner. Check out her Frontier portfolio here and her Behance profile here, there’s plenty of visual goodness to be sampled.
We’re always looking at our Frontier community for inspiration and we love to share your work with the masses. So, get creating and maybe you’ll be reading about yourself next!
I don’t even like liquorice allsorts but I’d gobble these ones up in a jiffy thanks to this amazing packaging design by Finnish based design agency Bond. It’s bright, boisterous and, yes I’m going to say it, deliciously good!
Nordic confectioner Cloetta wanted to rebrand their allsorts so that they would stand out from the crowd. This project does just that. The geometrics of the confectionary are blown up and blasted across the packaging in vivid colors, showcasing the different types of allsorts inside the box. Bond has revelled in the fun factor of this product and kept the design simplistic; Willy Wonka himself couldn’t fault the magnetism and plain old I wanna eat this right nowishness of these boxes. I’m also loving the font, it reminds me of Monopoly games and big glass jars of hand-made candy.
Bond is based out of Helsinki and Abu Dhabi and have a tonne of winning design projects, have a browse here if you feel like a bout of design envy.