Cannes Lions 2014 roundup

Category: Advertising, Film / Multimedia

Every year, hot on the glamorous heels of the film industry shimmying its way through Cannes, comes the other Cannes – the advertising one. The one where smart creative ideas are lauded with with gold, silver and bronze Lions; and 2014 is no exception. Well awarded this year with Gold Lions are some very smart, easy to explain ideas that all flip ‘the usual way of doing things’ on their head.

Kate Humphries

Climate Name Change from 350 Action, for instance, takes the usual act of naming extreme storms after randomly selected names, and packs a well-aimed punch by proposing that the World Meteorological Organization instead name them after policy makers who deny climate change.

 
 

Then, there’s Old Spice’s ‘Smellcome to Manhood’, which cleverly switches the focus away from young men achieving with the help of the product, and places it instead onto their emotionally-drenched mothers hilariously hating on the product:

 
 

Adidas D Rose Jump Store rather than showing the usual celebrity basket ball player in 60 seconds of slow motion glory leaping up to the hoop over and over again, shows instead the fans leaping up in slo-mo to a very high shelf in an effort to score a free pair of Derrick Rose’s signature Adidas shoes:

 
 

And last, but never least – rather than have their charity seek out corporate sponsorship – the idea here for Brothers In Arms is to instead have the charity make $1 donations into corporates’ bank accounts – but made in a such a way that the corporates themselves have to call the charity back. A brilliant flip, by Media Design School graduate Freddie Coltart and his partner Matt Williams which deservedly won a Gold Lion.

 
 

Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.

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Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma of Creative Advertising

Get in touch now:

 

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Master in Creative Advertising

Get in touch now:

 

Master in Creative Advertising Scholarship to Milan

Category: Advertising, Design, Graphics / Illustration


Are you ready to do your masters? Well then this is your opportunity to show the world your talent with Frontier’s Master in Creative Advertising Scholarship competition that can take you to Milan, Italy! Respond to our creative brief and win a 50% scholarship to one of the most awarded advertising schools in the world, starting at NABA in Milan, Italy September 2014.

Sound good? Well there’s more! Smooth operating creatives all have their own set of presentation tools. So on top of the scholarship, on your first day in class you will also get shiny new Apple iPad. This will help you blow everyone’s socks off when presenting your latest brilliant ideas!

Click here for more details and get the creative brief. Get in there and have some fun!

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Study options

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Master in Creative Advertising

Get in touch now:

 

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma in Creative Advertising

Get in touch now:

 

Young Guns & Brands To Be Thankful For

Category: Advertising, Hot New Talent, Photography



We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.

Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.

So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.

For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.

Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.

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Study options

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma in Creative Advertising

Get in touch now:

 

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Masters in Creative Advertising - Media Design School at NABA, Milan

Get in touch now:

 

Aishti SS14

Category: Advertising, Design, Graphics / Illustration

These gorgeous advertisements are from the incredibly talented design duo Sagmeister & Walsh. If you’re interesting in graphic design, art direction or just top notch imagery, these two are ones you should know. This campaign, produced for the spring/ summer 14 campaign for Aishti, a luxury department store in the Middle East, exudes elegance and fragility but in a powerful way.

The overarching theme for all of Aishti’s advertising stems from it’s signature golden-orange box. This colour fills each campaign, contrasted only by the use of black taken from the department store’s logotype. Strong colour and black, you can’t beat such a simple combo. In this instance, that design recipe is fulfilled by using the golden-orange as a flooding backlight creating near silhouetted portraits of the models. For these images Sagmeister & Walsh aimed for an etherial quality, full of delicacy but remaining strong and powerful, and I think they absolutely nailed it. The treatment reminds me of this image by Jacob Sutton. That too is elusive and intriguing and proves, along with the Aishti photographs, that not showing everything is sometimes all the more worth while.

The advertisements combine these beautiful shots with a bold treatment of the evocative words, Pretty, Rich, and Well. This pairing adds to the power of the campaign, although perhaps the word ‘pretty’ wasn’t the best choice as I feel it doesn’t have the strength of it’s companion words. My only other gripe would be the treatment of the male portrait. I feel that this one has gone too far down the illustrative route rather than having the more obvious photographic quality of the female portraits, which I prefer.

But really, I should quit with the criticism because this is a beautiful campaign incredibly well done and I would be extremely chuffed with myself if I were behind it. Watch the above ‘making of’, they’re always interesting, and go check out more of Sagmeister & Walsh here. So so good.

Logan Bradley

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Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

Relevant Courses:

Bachelor of Fine Arts (BFA) in Graphic Design
Bachelor of Fine Arts (BFA) in Photography

Get in touch now:

 

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma of Creative Advertising
Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

Get in touch now:

 

Frontier Presents: Chelsea Zgierski-Boreyko

Category: Advertising, Design, Graphics / Illustration, Hot New Talent

It’s that time again where we look inwards at our talented Frontier community and celebrate what we do best, which is creating inspiring art. This time around we’re taking our hats off to Auckland based graphic designer Chelsea Zgierski-Boreyko who hails from Media Design School. While many of her projects were rather enticing, today on Frontier we’re showcasing her Basecamp project, which is one sophisticated little package that deserves some recognition.

Basecamp is a student project that presents a recently opened rock climbing retreat in Kawakawa, New Zealand. Guests are supplied with all manner of carefully executed media including a climbing survival guide, a welcome pack and a couple of tools for climbing and relaxing at the retreat, such as matches and wooden toothbrushes to name but a few. Overall, the natural tones used to assemble this package bring the consumer back to a simpler time, and reference a world of days gone by…..I’m thinking pioneers of the new world chasing their own good luck, hungering for adventure!

Chelsea has a talent for composing simplistic, understated and elegant graphic design work, that communicates the message in a direct and thoughtful manner. Check out her Frontier portfolio here and her Behance profile here, there’s plenty of visual goodness to be sampled.

We’re always looking at our Frontier community for inspiration and we love to share your work with the masses. So, get creating and maybe you’ll be reading about yourself next!

Frontier

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Study options

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma of Digital Creativity
Diploma of Creative Advertising
Bachelor Software Engineering (Game Programming)
Bachelor of Creative Technologies (Game Art)
Bachelor of Art and Design (3D Animation and Visual Effects)
Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

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Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

Relevant Courses:

Bachelor of Fine Arts (BFA) in Graphic Design

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NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Bachelor of Art in Design
Bachelor of Art in Graphic Design and Art Direction
Masters of Art in Communication Design
Masters of Art in Design
Masters of Art in Film and New Media
Masters in Photography and Visual Design

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Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

Relevant Courses:

Masters in Business Design

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