I love it when I see something that makes me view a familiar object from a new angle. Tom Darracott, master of motion, animation and art direction, in collaboration with equally skilled Carl Burgess of More Soon have come together to produce a wickedly fun Summer 2014 campaign video for clothing brand Loft. Thirty seconds is all it takes for them to captivate and amaze, reinventing the mundane act of folding clothes into a spectacular kaleidoscope of colour, immaculate creasing and gravity-defying singlets.
I am sure that the design world will soon tire of the ubiquitous trend that sees anything and everything photographed against flat, brightly coloured backgrounds, but I don’t think I will. I love the ongoing tribute to colour. Tom Darracott takes it further by animating shorts, tank tops and t-shirts first stiffly folding, as if starched, then flowing in undulating patterns, as if lifted by invisible strings. It’s short and sweet and will need a punch of energy to your day!
Tom Darracott is represented by our favourites, creative agency Hugo & Marie. I’ve written about Mario Hugo, one half of the pair, here before. Be sure to check in on their website for updates on projects they, and their talented suite of designers and illustrators have been working on lately. They never disappoint!
What a brilliant and beautiful idea! I Remember is a website created to engage the public and raise awareness and funds on behalf of the Foundation Recherche Medical in France. A mesmerizing galaxy of glowing orbs spreads before us, with a gentle, tinkling soundtrack contributing to the captivating experience of this magical digital space. Clicking on various parts of the landscape to navigate our way around, a few double-clicks zoom in on a selected area, until individual orbs can be clearly distinguished. Each one represents an image and a memory that somebody, somewhere, has uploaded to the side. I have read through a dozen or so and it is terribly addictive. The memories and photographs that random strangers have decided to share range from the silly, to the mysterious, to the devastating and the sweet. The overall experience is immersive and intimate, but also somewhat overwhelming—there must be thousands upon thousands of memories here!
The online social network represents the effects of Alzheimer’s disease—the content gradually fades away if memories are not constantly fed into the community. This adds an extra gentle push to share your own memory, which you can do very easily by uploading an image from your desk top or directly from Facebook or Instagram. Do have a look at the actual website, the screen grabs can only convey so much.
The project was created by a collaboration between agencies 60fps, Werkstatt and CLMBBDO, with the incredibly complex looking front and back-end development done by talented Edan Kwan.
Film noir lovers, take notice! This animated short film is sure to hit all the right notes, especially if you also happen to be a fan of impeccable CGI action. Dark Noir is a project that fuses comic book artist Raphael Grampá’s story-telling prowess, a ton of amazing talent from Red Knuckles animation studio, with the backing and clever marketing strategy of Absolut vodka. Absolut is well-known for its collaborations with artists and designers, they are always pushing the boundaries of what a liquor brand can be. This time, they invited Raphael Grampá to write and art direct a short film, that was created with the help of over 1000 fans through a Facebook campaign. At several points in the story, input was elicited from the fans, who flooded the page with creative and engaging suggestions. Grampá’s favourites were then incorporated into the film, making this one successful crowd-sourced project. A great example of how crowd-sourcing can be used for sourcing not only money, but creativity, and engaging and expanding an existing audience.
The short film itself is beautifully animated—the detail in the characters’ hair, skin and features is astounding, and the film noir inspired lighting is spot on. The city landscape gives a nod to Blade Runner, with dark, tightly crowded buildings and flickering neon lights. The story is based around Vincent Black, a private investigator who is set the task of recovering an artists’ stolen ideas. What starts as just another job leads to an unexpected discovery. Though short, the film makes for satisfying viewing. I especially like the combination of 3D and 2D animation when it comes to people’s ‘deamons.’ These creatures make an unexpected appearance in 2D, making a clear distinction between the seen and the invisible worlds. Some of them do bear quite a resemblance to the monsters in Studio Ghibli’s Spirited Away, I wonder if this is an intentional homage.
I think you have had enough convincing, all that’s left for you to do is watch and enjoy Dark Noir! Clocking in at just under four minutes, it is certainly worth your time. And click here for a bit of background to how it was all put together if you’re interested.
The beauty of collaboration…! I always like it when my favourite things are mixed together, this time it’s fashion and installation. Usually when these two disciplines meet we’re talking about store interiors or shop windows. But when contemporary art and fashion meet, instead we’re talking about locations like Milan! On the other hand, when we talk about puritan simplicity and sophistication we usually arrive at Scandinavian or Japanese design. Well, in this particular case we have all these factors distilled into one collaboration between Swedish fashion brand COS and Japanese design powerhouse Nendo. In Milan, Italy.
COS (owned by the H&M Group) is famous it’s simplicity, combined with sophisticated details and carefully selected materials. For their in-store installation in Milan, Oki Sato and his team at Nendo took COS’ flagship product ‘the classic white shirt’ and turned into something amazing. A sculptural line of white shirts sweeping through stacks of steel frames. The shirts are dyed into shades of black and grey at moments where they break through the edges of the frame. This adds a dynamic, sliced effect as the fabric interacts with the steel cubes that they flow through in the space.
Without elaborating endlessly on the simple brilliance of this concept I will just let you enjoy the visuals and the video above. The video in particular gives you a really nice insight into the thought behind the concept as well as allowing to kind of experience what this setup feels like. Very nice indeed. Also, while you’re at it, I highly recommend taking the time to have a look at other projects from Nendo here.
Photos: nendo.jp, Daici Ano, Takumi Ota