Back by Swedish designer Ann-Sofie Back is a clothing label that I have only just discovered and I am mighty exited about it. This particular collection (Spring/Summer 2014) has been around for some time now, but I just love it too much not to share it! Back, the designer’s diffusion line, was formed in 2005 and has since become one of the most subversive and exciting labels to come out of Sweden. Taking cue from her atelier mainline collections, Back picks elements to further develop, elaborate or rework into the more fun, ready wear line.
It’s hard to find street-wear done well and at the affordable end of the scale. Back delivers on both accounts. Classic basics—the shirt, the leather jacket, the denim skirt, the relaxed tee, the sweatshirt—are deconstructed here, exaggerated there. Skirts and dresses that look like casually gathered sheets add rebellious air to the collection, while managing to retain the elegance of Grecian drapery. Gathered leather, elements of shiny plastic, wide elastic bands reiterating the brand-name, along with frivolously placed sweeps of tulle, combine a bout of 90s nostalgia with post-internet aesthetics. There is something here for the less adventurous too. Perfect sweats, structured denim, crisp shirts and clean-cut t-shirts complete the collection. These simpler garments complement the statement pieces with understated chic. I am particularly fond of the sweatshirts and skirts that look as though they’ve been folded over and stuck down by strips of tape.
If some stylistic elements seem familiar, maybe it’s because Ann-Sofie Back has also worked for Acne Studios and currently spends half of her time as creative director for Cheap Monday. Basically, Back has the Swedish fashion industry sorted! Check out some shots of Black’s Autumn/Winter 2014 here and you can snap up what’s left of the S/S 2014 collection here.
Photographs: Stockholm Fashion Week