Lytro Illum – reinventing photography?

Category: Design, Industrial design, Photography

The new Lytro Illum is based on a technology that redefines the process of image making as we know and explores entirely new avenues in photography.

We wrote about Lytro’s first light-field camera back in 2011. Now it’s time to check back where they took this concept.

If you follow technology blogs I’m sure you already read about the Lytro Illum. In depth about the light-field technology, the design, it’s weight, price and so forth. So we spare you from these details and focus on the essence and potential of it.

In short, Lytro’s approach to photography is to capture as much data from the field of light as possible — instead of focussing on one particular setup to capture the moment. The multi-dimensional image is captured with an array of micro-lenses. This wealth of data then get’s translated to an interactive ‘image-scape’ where you can redefine the focus freely, as many times you want.

What Lytho does is like capturing a broader aspect of visual reality so you can craft your shot after taking the photo. It is closer to preserve something in the way we perceive with our eyes.

Although back in 2011 we were enthusiastic about this innovative approach, the first Lytro camera was more like a funky toy to experiment with this technology. The new Lytro Illum however takes light-field method to the next level.

With this more advanced camera you can not only play with the focus, you can adjust the perspective of the image after it is captured! This brings a whole new dimension to the concept. Literally.

But don’t just take our word for it, have a play with the embedded interactive images here (second image, after the video) and see it for yourself.

Although the Illum is a significant improvement on the previous model, we are still more fascinated with the concept and technology behind it. I’m convinced that light-field image capturing has huge potential and certainly opens new Frontiers in photography. Imagine producing movies in 3D with only one camera, or have a microscope equipped with this technology for example … We are excited to follow up again in a couple of years.

See more details about the Lytro Illum here.

Kyle Glass
Image source: www.lytro.com/

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Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

Relevant Courses:

Bachelor of Fine Arts (BFA) in Photography
Bachelor of Arts (BA) in Photography

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NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Masters in Photography and Visual Design

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Master in Creative Advertising Scholarship to Milan

Category: Advertising, Creative Writing, Design, Graphic Design


Are you ready to do your masters? Well then this is your opportunity to show the world your talent with Frontier’s Master in Creative Advertising Scholarship competition that can take you to Milan, Italy! Respond to our creative brief and win a 50% scholarship to one of the most awarded advertising schools in the world, starting at NABA in Milan, Italy September 2014.

Sound good? Well there’s more! Smooth operating creatives all have their own set of presentation tools. So on top of the scholarship, on your first day in class you will also get shiny new Apple iPad. This will help you blow everyone’s socks off when presenting your latest brilliant ideas!

Click here for more details and get the creative brief. Get in there and have some fun!

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NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Master in Creative Advertising

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Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma in Creative Advertising

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Meike Harde’s cushy comforts

Category: Furniture Design, Interior Design

I spent five years living the student life in New Zealand. This translates to moving around from one shared house to the next, sweetly cajoling my lovely parents into hiring moving vans and dragging my furniture up and down stairs. Well, I imagine they would have been much happier carrying around Meike Harde designed furniture, rather than my cumbersome belongings! I am sure anyone who has ever bought one of those horrible portable clothing racks that fall apart under the weight of more than a few coat-hangers can relate to my excitement at seeing Harde’s lovely version. From the London series, it’s accompanied by several other ingenious storage devices, constructed from adjustable metal frames and fabric exteriors. They are light, easy to pull apart and are as decorative as they are practical.

Material experimentation is important in the development of many of Harde’s pieces and she is awfully clever at taking something ordinary and using it in an innovative way. Take Zieharsofika, for example—here we have standard components of a couch or stool: rubber foam and a wooden base. But, instead of applying the usual process of upholstery, the foam mat is covered in fabric and attached to the simple stool with skillfully woven elastic bands. Limited materials have achieved a functional, comfortable object that can easily work as the centerpiece of a lounge, thanks to the beautiful pattern formed by its method of construction. Another one of my favourites is Stockwerk, a sizable shelf that can be folded down a quarter of it’s full size without losing any of its sturdiness. This is perfect furniture for anyone with itchy feet!

Meike Harde will be taking part in the Salone del Mobile Milano 08–13 April. She will be in booth No. B-15, so be sure to check out her clever objects in real life if you’re there! And… look back here over the next few days for our favs from Salone del Mobile, it’s promising to be a good one.

Anna Tokareva

Photographs by Meike Harde, and Stockwerk images by Johannes Höller; baemstudios.de

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Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

Relevant Courses:

Masters in Business Design
Masters in Design
Masters in Interior and Living Design

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NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

Relevant Courses:

Masters in Interior and Living Design

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Young Guns & Brands To Be Thankful For

Category: Advertising, collaboration, Creative Writing, Photography, Student story



We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.

Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.

So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.

For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.

Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.

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Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma in Creative Advertising

Get in touch now:

 

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Masters in Creative Advertising - Media Design School at NABA, Milan

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The Gap – For everyone in doubt

Category: Creative Writing, Film / Multimedia, Graphic Design


If you’re having one of those days where you’re bashing your head against your keyboard or throwing your paints at the wall in utter disgust because you think you kind of suck….well, this clip is just for you.

The Gap is based on American public radio personality Ira Glass‘ (host and producer of the show This American Life) discussion on how to get somewhere in the creative industry. His edict has become a go-to for all despairing creatives when they’re having an off day. In a nutshell Glass puts things into perspective, stating that there’s always going to be a gap between the quality of one’s work when you begin at something and the vision of what you think you should be producing. I know I’ve been there and it made me chuckle.

Glass’ dialogue has been reinterpreted numerous times and the film featured on Frontier today is by Daniel Sax, who was inspired by David Shiyang Liu’s version of the same audio clip (check it out here). Sax communicates Glass’ message with a bang, using humour that instantly engages the viewer. The use of alphabet spaghetti, carved cucumbers and random business cards takes you on a curious visual ride, it’s definitely original and matches the tone of the message brilliantly. If you’re into this there’s a lot more to sample on Daniel’s website here.

When I came across The Gap I had a warm fuzzy ‘aha’ moment, and realized that, yes, you’ve got to make make make and make some more to get anywhere. I hope you enjoy and feel just that little bit more inspired!

Renee Barker

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Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma of Digital Creativity
Diploma of Creative Advertising
Bachelor Software Engineering (Game Programming)
Bachelor of Creative Technologies (Game Art)
Bachelor of Art and Design (3D Animation and Visual Effects)
Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

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Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

Relevant Courses:

Bachelor of Arts (BA) in Studio Arts
Bachelor of Fine Arts (BFA) in Studio Arts
Creative Writing and Literature Bachelor of Arts (BA)
Bachelor of Fine Arts (BFA) in Graphic Design
Bachelor of Fine Arts (BFA) in Digital Arts
Bachelor of Arts (BA) in Moving Image Arts (Film/ Video)
Bachelor of Arts (BA) in Contemporary Music
Bachelor of Fine Arts (BFA) in Photography
Bachelor of Arts (BA) in Photography
Bachelor of Arts (BA) in Theatre Design
Bachelor of Arts (BA) in Theatre Performance

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NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Bachelor of Art in Painting and Visual Arts
Bachelor of Art in Media Design and Multimedia Arts
Bachelor of Art in Theatre Design
Masters of Art in Visual Arts and Curatorial Studies
Bachelor of Art in Design
Bachelor of Art in Fashion Design
Bachelor of Art in Graphic Design and Art Direction
Masters of Art in Communication Design
Masters of Art in Fashion and Textile Design
Masters of Art in Design
Masters of Art in Film and New Media
Masters in Photography and Visual Design
Masters in Landscape Design

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Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

Relevant Courses:

Masters in Accessories Design
Masters in Business Design
Masters in Vehicle Design and Mobility

Masters in Fashion Design
Masters in Fashion Management
Masters in Fashion Styling and Visual Merchandising
Masters in Interaction Design
Masters in Interior and Living Design
Masters in Service and Experience Design
Masters in Urban Vision and Architectural Design

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NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

Relevant Courses:

Bachelor of Architecture
Bachelor of Landscape Architecture
Bachelor of Arts in Architecture
Bachelor of Science in Digital Media Arts
Bachelor of Arts in Animation
Bachelor of Arts in Game Art
Bachelor of Science in Game Programming
Bachelor of Science in Construction Management
Master of Construction Management
Master of Architecture
Master of Science in Architecture
Master of Landscape Architecture
Masters in Interior and Living Design

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