Young Guns & Brands To Be Thankful For

Category: Advertising, collaboration, Creative Writing, Photography, Student story



We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.

Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.

So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.

For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.

Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.

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Study options

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma in Creative Advertising

Get in touch now:

 

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Masters in Creative Advertising - Media Design School at NABA, Milan

Get in touch now:

 

Alessandro Calabrese’s Thoreau

Category: Fine Arts, Photography

As you may have noticed, we have been regularly featuring work of the students, staff and alumni from our supporting network of five design schools. There is a consistent flow of quality, interesting work emerging from this community, which makes our job easy! This week my attention was piqued by a freshly published book of photographs by Alessandro Calabrese, who graduated from NABA’s Master program in Photography and Visual Design in 2012. Since graduating, Calabrese has been keeping himself busy with artist residencies and both solo and group exhibitions.

Most recently, he has had a book of his photographs produced by Skinnerboox, a newly established independent Italian publishing house focused on contemporary photography. The book, titled Thoreau, is a collection of images inspired by the writings of Henry David Thoreau, the American naturalist, philosopher, abolitionist and lover of wilderness. I am currently reading my way through The Portable Thoreau, so it’s interesting to see someone respond to these texts in visual form. Alessandro Calabrese’s photographs document both the expanses and details of the landscape, but human presence is always either candidly revealed or implied. I know little of the background behind this project, but it seems to be a personal documentation of a journey or experience, seen through an attentive and patient eye of the photographer. The simple design of the book gives plenty of space for us to contemplate the quiet imagery.

In addition to continuing with his personal work, Calabrese also contributes to the Luoghicomuni Collective. Looks like the young creative community is bubbling in Milan, great to see!

Anna Tokareva

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Study options

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Masters in Photography and Visual Design
Masters of Art in Visual Arts and Curatorial Studies

Get in touch now:

 

Milan Men’s Fashion Week: Highlights

Category: Design, Fashion Design

I’m about to hyperlink the crap out of this article because there was so much luxury goodness at this years Milan Men’s Fashion Week that I can’t just link through to one designer.

Jil Sander kicked it off with her signature starkness which was as good as ever, Gucci jumped back onto my radar with their farmboy/ postman aesthetic in Frida Giannini’s beautifully hued collection, Armani was a snooze-fest completely outdone by the great sunglasses at Ports 1961 and Ferragamo, who as well as creating perfectly adorned eyes, also led the charge of the stunning coat front. Moncler and Fendi (who had a fur lined catwalk) both put in luxurious coat competitors, however it was Z Zenga (above) who won the woolen race with their fantastically bold winter overcoat statements.

Calvin Klein’s monochrome excellence though, stood out for me as the weeks winner (top). It was a challenging silhouette but I’ve decided that can only be a good for shaking things up a bit. Italo Zucchelli’s stint at Klein has been one of perfectly executed, futuristic design, hardly ever putting a foot wrong. For his A/W 2014 collection military was on the cards but full of volume and slick glitz. Metallics, caramels, butters and olives from head to toe adorned the models in the shape of pleated trousers (I’m a fan when done correctly, although wish they’d gone in at the ankle) and doubly thick crew neck sweats and quilted bomber jackets. It was shiny, it was refined and it was just all good.

To cap it off, emblazoned across the chests were the words Obsession, Escape and Eternity, words made famous by the houses world dominating fragrance range. It was a 90′s hark back and it’s been long enough since then that it was transformed into modern awesomeness. The only word missing… well it was ONE of course. Surely they could’ve got that one in there!

You can watch the full Klein collection here, it’s does take a bit of getting used to, but it’s good… and keep checking back, Paris Men’s Fashion week highlights coming soon.

Logan Bradley.

Photographs: *Wallpaper.com

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Study options

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Bachelor of Art in Fashion Design
Masters of Art in Fashion and Textile Design

Get in touch now:

 

Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

Relevant Courses:

Masters in Fashion Design
Masters in Fashion Management
Masters in Fashion Styling and Visual Merchandising
Masters in Accessories Design

Get in touch now:

 

The San Diego Summer Scholarship winner is …

Category: Design, Fashion Design, Fine Arts

… And we are back to announce the winner of the Summer Scholarship to San Diego. The lucky winner will be spending some quality summer time in sunny California at the New School of Architecture + Design. Located in the heart of San Diego’s historic Gasplamp District, it’s no wonder their summer courses are so desirable.

And the winner is…. the insanely talented Speranza Demontis from Italy! Speranza will be getting a nice tan while brushing up her English on the Vacation English Immersion course at NewSchool! Congratulations Speranza!

Speranza’s name means ‘hope’ and this time she was hoping for the right thing. Her amazing portfolio completely impressed our San Diego judge, she showed us a bold and brave selection of her works that displayed a variety of cross-disciplinary skills. This is a well deserved summer course for a great portfolio. And what better place for a bit of English Immersion. If you ask us she will probably immerse herself in the ocean at the beautiful beach of La Jolla and dive in to the best bars and restaurants in San Diego just as much … but hey, best way to improve your language skills is to enjoy what the location has to offer. We’re pretty sure that Speranza will come back inspired from this trip.

Thank you again for everyone who applied. If you missed out this time, don’t despair! Just make sure you keep your portfolio current and fresh for the upcoming scholarships. Frontier is the place for creative opportunities so subscribe to our feeds on Facebook or Twitter and visit the blog daily to get the latest info and inspiration.

And again, big congratulations to our two winners!

Frontier

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Study options

NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

Relevant Courses:

Bachelor of Architecture
Bachelor of Landscape Architecture
Bachelor of Arts in Architecture
Bachelor of Science in Digital Media Arts
Bachelor of Science in Construction Management
Master of Construction Management
Master of Architecture
Master of Science in Architecture
Master of Landscape Architecture
Masters in Interior and Living Design

Get in touch now:

 

Summer Design Scholarship opportunities

Category: Architecture, Design, Fashion Design, Film / Multimedia, Fine Arts, Furniture Design, Graphic Design, Illustration, Industrial design, Interactive, Interior Design, Landscape design, Packaging Design, Photography, Theatre Design

Okay, we want to help you to travel and learn this summer! So … stop what you’re doing right now and start creating. Why? Because Frontier is giving away two Summer Design Scholarships to your choice of three special universities in two amazing locations – Milan, Italy and San Diego, California.

And there’s some extra icing on this travel cake, Frontier is giving you an additional $1000 to spend on accommodation / travel expenses. All you need to do is have a current portfolio on Frontier and fill in the online application form (more details below).

So let’s get this straight… Travel. Study. Art. Cash. And it’s a scholarship!!!
We’re all about pushing creative boundaries on Frontier, and there is no better way to do this than visiting new, exciting locations and getting exposed to different knowledge, people and cultures. Frontier will award two members with summer scholarships to some of the hottest design short courses available!

These awesome summer short courses cover a wide palette of design disciplines, so wether you are in to graphics and photography, fashion, interior design, or you might want to improve your English language skills, you will find the most suitable programme for you.

San Diego is offering an immersive general exploration in design and the English language, while you get very specific courses in Milan that will take you to the next level in your chosen discipline.

And what do you have to do? NOTHING … well almost. We’ll be looking at your Frontier portfolio. So sign up to set one up or spice up your current one.

All you need to do to enter is:

  1. Log in or sign up to Frontier (if you haven’t done so already!)
  2. Upload a cool portfolio on Frontier  - we’d like to see a minimum of 6 pieces (preferably more) and all artwork must be your original creation of course
  3. Fill out this short scholarship application form here

This is too good an opportunity to pass you by.

Who knows…it might just be you winging your way to a foreign land, armed with a free Summer Scholarship and a $1000 cash to support you getting there. So get busy getting creative, pretty up your portfolio and APPLY NOW!!

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Study options

Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

Relevant Courses:

Masters in Accessories Design
Masters in Business Design
Masters in Vehicle Design and Mobility
Masters in Design
Masters in Fashion Design
Masters in Fashion Management
Masters in Fashion Styling and Visual Merchandising
Masters in Interaction Design
Masters in Interior and Living Design
Masters in Service and Experience Design
Masters in Urban Vision and Architectural Design

Get in touch now:

 

NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

Relevant Courses:

Bachelor of Art in Painting and Visual Arts
Bachelor of Art in Design
Bachelor of Art in Fashion Design
Bachelor of Art in Graphic Design and Art Direction
Bachelor of Art in Media Design and Multimedia Arts
Bachelor of Art in Theatre Design
Masters of Art in Visual Arts and Curatorial Studies
Masters of Art in Communication Design
Masters of Art in Fashion and Textile Design
Masters of Art in Design
Masters of Art in Film and New Media
Master in Photography and Visual Design

Get in touch now:

 

NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

Relevant Courses:

Bachelor of Architecture
Bachelor of Landscape Architecture
Bachelor of Arts in Architecture
Bachelor of Science in Digital Media Arts
Bachelor of Science in Construction Management
Master of Construction Management
Master of Architecture
Master of Science in Architecture
Master of Landscape Architecture
Masters in Interior and Living Design

Get in touch now:

 

Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

Relevant Courses:

Bachelor of Arts (BA) in Studio Arts
Bachelor of Fine Arts (BFA) in Studio Arts
Creative Writing and Literature Bachelor of Arts (BA)
Bachelor of Fine Arts (BFA) in Graphic Design
Bachelor of Fine Arts (BFA) in Digital Arts
Bachelor of Arts (BA) in Moving Image Arts (Film/ Video)
Bachelor of Arts (BA) in Contemporary Music
Bachelor of Arts (BA) in Photography
Bachelor of Fine Arts (BFA) in Photography
Bachelor of Arts (BA) in Theatre Design
Bachelor of Arts (BA) in Theatre Performance

Get in touch now:

 

Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

Relevant Courses:

Diploma of Digital Creativity
Diploma of Creative Advertising
Bachelor Software Engineering (Game Programming)
Bachelor of Creative Technologies (Game Art)
Bachelor of Art and Design (3D Animation and Visual Effects)
Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

Get in touch now: