We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.
Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.
So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.
For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.
Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.
It’s more exciting times at Media Design School, the award winning design institution in Auckland, New Zealand. Being top of the game in 3D means it has direct access to the best of the best in digital design. If it’s about movies, television or gaming, chances are Media Design School have their paws all over it, this includes inviting industry superstars in for guest lectures and studio visits. An advantage of being near to the famous Weta and Middle Earth I guess.
So as it recently happened, legend Weta concept artist Laura Dubuk visited the classrooms, taught a masterclass and left the students inspired with some awesome work and valuable advice. Laura is one of those top notch concept artists we’re all a tiny bit jealous of. Not only has she worked on some of the world’s biggest games at Valve, she now she works on super-secret blockbuster projects at Weta Digital in Wellington. With a background in traditional art, painting and some pretty amazing abstract sculptural pieces, this talented artist has managed to cover all the art bases incredibly well. Wanna see what she has to say? Well then click to read what she shared with young concept artists, students and aspiring digital designers at Media Design School over on their blog!
It’s that time again where we look inwards at our talented Frontier community and celebrate what we do best, which is creating inspiring art. This time around we’re taking our hats off to Auckland based graphic designer Chelsea Zgierski-Boreyko who hails from Media Design School. While many of her projects were rather enticing, today on Frontier we’re showcasing her Basecamp project, which is one sophisticated little package that deserves some recognition.
Basecamp is a student project that presents a recently opened rock climbing retreat in Kawakawa, New Zealand. Guests are supplied with all manner of carefully executed media including a climbing survival guide, a welcome pack and a couple of tools for climbing and relaxing at the retreat, such as matches and wooden toothbrushes to name but a few. Overall, the natural tones used to assemble this package bring the consumer back to a simpler time, and reference a world of days gone by…..I’m thinking pioneers of the new world chasing their own good luck, hungering for adventure!
Chelsea has a talent for composing simplistic, understated and elegant graphic design work, that communicates the message in a direct and thoughtful manner. Check out her Frontier portfolio here and her Behance profile here, there’s plenty of visual goodness to be sampled.
We’re always looking at our Frontier community for inspiration and we love to share your work with the masses. So, get creating and maybe you’ll be reading about yourself next!
The 3D department at Media Design School is officially out of control! New Zealand’s top school for digital design keeps bringing ‘big budget movie’ quality CGI in their quirky short films. You would hardly believe they’re made by students. No wonder they are literally flooded with awards from festivals all over the world.
From the trailer and teaser (above) of their new short ‘Over the Moon’ you can see how they are taking things to the next level. If you want to see the full film as soon as it’s released, go to this site.
If you have a couple of minutes to appreciate incredibly funny short films that are executed with kick-ass 3D effects, head over to Frontier’s Auckland Magazine and see the best ones!
Rebeccah Cox breaks the rules. With pink hair and tattooed arms, this young woman is the unlikely entry into the male dominated world of gaming.
Rebeccah studied game programming at Media Design School, graduating in 2012. Instead of becoming another cog in the machine, business savvy Cox has set up her own indie game company, Bexcellent Games, with her first of many games recently launching on the iOS platform. Koi Pond Code Breaker is seriously addictive and has turned this game novice into a member of the booming smartphone gamer community.
Gaming women are one of the fastest growing markets, yet, are still undoubtedly under represented within the industry. We at Frontier are on the same page with Media Design School on getting more and more young women to consider a career in gaming.
So why not hear it from her! Rebeccah talked to Frontier about her process, challenges and future plans in our Auckland Magazine. CLICK HERE TO READ about her exciting journey!