I’m very excited to share this film with you! Directed and produced by Tell No One, a talented duo consisting of Luke White and Remi Weekes, Mine is yet another short that cements the pair even higher in my ‘I want to be like you’ list.
Tell No One produce abstract films that go beyond what we’re used to seeing. Using visual effects and a good dose of trickery, they create work that surprises, is often dark, and is sometimes very, very fun to watch. Mine fits into the latter. Created for Nowness, the motion touch enabled video allows you directly click and shop the items shown in the film. In an interesting twist on the concept of online shopping and the grab mentality of fashion, Tell No One enlisted Italian choreographer Paolo Manigiola to translate the ‘frenzied desire of online gratification’ into a compelling and vibrant routine. The combination of this beautiful choreographed dance piece, with wonderful direction, perfect styling and surprising visual illusions, makes for an incredible work. I’m so intrigued by the method of this film, of how it’s all done. For me it’s just like a great magic trick, but a beautifully art directed one
An aspect that I really appreciate about Tell No One is the approach to experimentation in their work. Their short films, majority of which are labelled as experiments from one through to ten, allow them to investigate a technique thoroughly, which in turn, creates stunning visuals. I’ve been following these guys for a while now and you can really see the production values step up as their experiments go on. I can’t wait to see what they do next.
Since you’ve probably gathered I’m a fan by now, you may expect that I’ve written on Tell No One before. Well, you’d be right. Check out my previous articles on this talented duo here, here and here.