Lucky 21 by Blok Design

Category: Design, Graphic Design

When I think of visuals associated with an LA film production studio, I think of over-the-top glitzy gold, heavily edited imagery and a mash-up of outer-glow and reflection effects straight from Photoshop 101. Thankfully, Blok Design didn’t adopt any of these elements when creating an identity for Lucky 21. Lucky 21 is a film production company that originated in Dallas, but has since set up a second studio in the competitive and fast-paced market of Los Angeles. This is a tough place for a small production company to take on but having a great identity to back their work is a great start!

The logo is simple and clean, set in energetic orange, and is supported by a range of bold, busy patterns. These are paired with a selection of adjectives and idioms that describe the company’s personality and approach. Bright colours are toned down with grey and plenty of white space. Chunky borders act as a device to help pull together the patterns on the the stickers and notepads, honing in the energy of the visuals. I like Blok’s approach of combining pop-art inspired patterns and strong statements to communicate the manifestos of the company. To articulate your brand so clearly and emphatically demonstrates a confidence, conviction and vision in what you do. And what Lucky 21 do seems like a whole lot of fun (and hard work)!

Blok are a design studio based in Toronto, specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. They have some great work—check it out here, and their website is beautiful to browse through, bonus!

Anna Tokareva

 

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Media Design School

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Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

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Santa Fe University of Art and Design

Santa Fe, New Mexico
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Bachelor of Fine Arts (BFA) in Graphic Design

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NABA Nuova Accademia di Belle Arti

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Masters of Art in Communication Design

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NewSchool of Architecture + Design

San Diego, California
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Bachelor of Science in Digital Media Arts

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Kimbra’s love of 90s Music

Category: Animation, Film / Multimedia, Music


The very talented Kimbra has created something quite different to per past offerings with 90s Music, the first single of her upcoming album The Golden Echo. I must admit that when I first heard the track, before the video release, I felt that my aural faculties had come under attack. It really didn’t gel, but then, it’s not supposed to! Some of the best music demands repeated plays before your ear accepts the challenge of a complex, brilliant composition.

Kimbra showcases her vocal range while pushing her eclectic arrangements to a new sonic universe of 90s bubblegum pop, glitch and R’n'B mash-up. The mixture of these different musical references in one song is discordant enough, but throw in some warped vocals and a maddeningly stop-and-start tempo and you are in for a roller coaster! The lyrics are cute and full of earnest youthful exuberance, reminiscing a high-school romance, set to the musical veterans of the 90s that Kimbra diligently lists in the song. She has written a really comprehensive and insightful post about the process of writing 90s Music on her blog, which I urge you to read.

Paired with the video, the music seems to make more and more sense, though the chaotic visuals are overwhelming. Kimbra goes through multiple costume changes and identities, with the back up of some amazing dancers and fun animated backdrops by amazing Argentinian studio 2Veinte. Everything shifts so quickly from one scene to another that grabbing screenshots for this post was a bit of a nightmare! Growing up in the 90s myself, this video sure brings back some memories. It nails a few different obsessions and fashion staples from the era, with a few references that seem terribly familiar but I just can’t put my finger on. Such is the nature of nostalgia—it’s often a general feeling that evades definition.

Kimbra is certainly not the first to utilize crazy costumes and animated elements in her video—the likes of M.I.A, Santigold, Azealia Banks and Major Lazer have been doing it awhile. But 2Veinte do it well and in perfect synch with the music. If you like this style you will love their reel.

Anna Tokareva

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Media Design School

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http://www.mediadesignschool.com/

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Bachelor of Art and Design (3D Animation and Visual Effects)
Bachelor of Media Design (Graphic Design, Interactive, Motion Graphics)

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Santa Fe University of Art and Design

Santa Fe, New Mexico
http://www.santafeuniversity.edu/

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Bachelor of Fine Arts (BFA) in Digital Arts
Bachelor of Arts (BA) in Moving Image Arts (Film/ Video)
Bachelor of Arts (BA) in Contemporary Music

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NABA Nuova Accademia di Belle Arti

Milan, Italy
http://www.naba.it/

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Bachelor of Art in Media Design and Multimedia Arts
Masters of Art in Communication Design
Masters of Art in Film and New Media

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NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

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Bachelor of Science in Digital Media Arts
Bachelor of Arts in Animation

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Sketch objects in the air with the LIX 3D printing pen

Category: Architecture, Design, Furniture Design, Illustration, Industrial design, Interior Design, Packaging Design, sculpture

LIX pen

Here is another fascinating initiative that went absolutely nuts on Kickstarter on it’s first day.

LIX is a 3D printing pen that let’s you create objects just by doodling in the air. Launched on the 29th of April, the campaign has collected more then three times the GBP 30,000 funding goal on it’s first day.

It is an incredibly smart concept that brings never before seen ease and portability (not to mention affordability) to entry level 3D printing technology. With LIX is that instead of a processor, you are in charge when sketching up 3D objects. It’s main point of difference is that it’s compact and easy to handle. Using the LIX is really about instant creation, not a mechanical reproduction based on a digital blueprint. This means it allows for all those ‘quick fails’ and ‘lucky accidents’ that are part of the intuitive design process.

I find this concept very intriguing! On top of the artsy-crafty items seen in the video above, LIX brings a new meaning to rapid prototyping — or should we say rapid 3D sketching? I could see it in the hands of designers, architects all over the world as a standard tool to experiment with shape and form at the very early stages. Imagine building a small prototype of a chair instantly? Create freestanding wireframe models and structures on the go?

The LIX pen’s hot-end nozzle melts a plastic filament string that’s feeding in from the upper end of the pen. The filament goes through a patented mechanism while it moves through the body of the pen until the hot nozzle melts it and cools it down at the same time. All this works with electricity from a USB port.

The LIX pen is definitely a huge improvement compared to similar products. It represents excellent design and meticulous craftsmanship. If you want to jump on board with the LIX 3D printing pen, you can get yours on Kickstarter.

Kyle Glass
Image sources: http://lixpen.com/, Kickstarter

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Domus Academy

Design and Fashion School in Milan, Italy
http://www.domusacademy.com/

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Masters in Accessories Design
Masters in Vehicle Design and Mobility
Masters in Interior and Living Design
Masters in Service and Experience Design
Masters in Urban Vision and Architectural Design

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NABA Nuova Accademia di Belle Arti

Milan, Italy
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Bachelor of Art in Design
Masters of Art in Design

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Media Design School

Premium Design Academy in Auckland, New Zealand
http://www.mediadesignschool.com/

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Diploma of Digital Creativity
Bachelor of Creative Technologies (Game Art)
Bachelor of Art and Design (3D Animation and Visual Effects)

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NewSchool of Architecture + Design

San Diego, California
http://www.newschoolarch.edu/

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Bachelor of Architecture
Bachelor of Landscape Architecture
Bachelor of Arts in Architecture
Bachelor of Arts in Animation
Bachelor of Arts in Game Art
Bachelor of Science in Game Programming
Master of Architecture
Master of Science in Architecture
Master of Landscape Architecture
Masters in Interior and Living Design

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Lytro Illum – reinventing photography?

Category: Design, Industrial design, Photography

The new Lytro Illum is based on a technology that redefines the process of image making as we know and explores entirely new avenues in photography.

We wrote about Lytro’s first light-field camera back in 2011. Now it’s time to check back where they took this concept.

If you follow technology blogs I’m sure you already read about the Lytro Illum. In depth about the light-field technology, the design, it’s weight, price and so forth. So we spare you from these details and focus on the essence and potential of it.

In short, Lytro’s approach to photography is to capture as much data from the field of light as possible — instead of focussing on one particular setup to capture the moment. The multi-dimensional image is captured with an array of micro-lenses. This wealth of data then get’s translated to an interactive ‘image-scape’ where you can redefine the focus freely, as many times you want.

What Lytho does is like capturing a broader aspect of visual reality so you can craft your shot after taking the photo. It is closer to preserve something in the way we perceive with our eyes.

Although back in 2011 we were enthusiastic about this innovative approach, the first Lytro camera was more like a funky toy to experiment with this technology. The new Lytro Illum however takes light-field method to the next level.

With this more advanced camera you can not only play with the focus, you can adjust the perspective of the image after it is captured! This brings a whole new dimension to the concept. Literally.

But don’t just take our word for it, have a play with the embedded interactive images here (second image, after the video) and see it for yourself.

Although the Illum is a significant improvement on the previous model, we are still more fascinated with the concept and technology behind it. I’m convinced that light-field image capturing has huge potential and certainly opens new Frontiers in photography. Imagine producing movies in 3D with only one camera, or have a microscope equipped with this technology for example … We are excited to follow up again in a couple of years.

See more details about the Lytro Illum here.

Kyle Glass
Image source: www.lytro.com/

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Santa Fe University of Art and Design

Santa Fe, New Mexico
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Bachelor of Fine Arts (BFA) in Photography
Bachelor of Arts (BA) in Photography

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Young Guns & Brands To Be Thankful For

Category: Advertising, collaboration, Creative Writing, Photography, Student story



We’ve talked before on Frontier about The Living Photograph Series, an idea for Getty Images created by two AdSchool students at Media Design School. This time however we want to glow about it a bit more. Its just been awarded a prestigious Gold Young Guns Award, one of only two such awards handed out to students worldwide.

Young Guns is all about work put out by industry professionals and students who try and push the boundaries of what advertising is and can do. Or as, YGA Chairman of judges, Nick Law eloquently put it in his concluding remarks; “Clearly, the youngest in our sprawling, ever-changing industry are capable of a diversity of thinking and craft unimaginable 10 years ago. This year’s winner proves they are also capable of the sublime”. That sublime thinking is part of an ongoing shift in advertising away from interruption ideas to useful ideas. Away from using big budgets to message how great a brand is, to designing software, experiences and ideas that are about what a brand can do for people.

So one of the main challenges now for young creatives is finding something useful for people, which is also relevant to the brand. For Nike that’s meant helping people to ‘just do it’ with Nikeplus; for Ikea, that’s meant creating sleep pods featuring Ikea beds for weary drivers on French motorways; for Stiegl Beer, free public transportation ticket on beer bottles, for Vodafone, creating clothes that charge smartphones; for Chevrolet, offering test drives to stranded motorists; and for UTEC in Peru, creating water from billboards for people who live in the arid climes of Lima.

For our students, Ellie Jones and Avani Maan, it meant taking Getty Images’ core business of selling photography and using it to create a way of funding developing countries. To get true insight into everyday life in developing nations their idea was for Getty to hand over the camera to people in developing nations. For Getty users this meant authentic photos from an insider’s perspective, for developing nations it means an ongoing profit from these photos. Developing images for developing countries; Its a simple concept, not glossy, not beautiful just real and, above all, useful.

Kate Humphries has spent 20 years working on top advertising accounts in London and is now the course leader of Media Design School’s prestigious AdSchool. The AdSchool is an awards-powerhouse operating in Auckland, New Zealand and Milan, Italy. It was named the 4th best AdSchool in the world by YoungGuns and no2 in social media accordnig to the Bees Awards in San Francisco. The school is also part of D&AD – one of the most highly regarded design and advertising industry bodies in the world.

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Media Design School

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Diploma in Creative Advertising

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NABA Nuova Accademia di Belle Arti

Milan, Italy
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Masters in Creative Advertising - Media Design School at NABA, Milan

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