When I think of visuals associated with an LA film production studio, I think of over-the-top glitzy gold, heavily edited imagery and a mash-up of outer-glow and reflection effects straight from Photoshop 101. Thankfully, Blok Design didn’t adopt any of these elements when creating an identity for Lucky 21. Lucky 21 is a film production company that originated in Dallas, but has since set up a second studio in the competitive and fast-paced market of Los Angeles. This is a tough place for a small production company to take on but having a great identity to back their work is a great start!
The logo is simple and clean, set in energetic orange, and is supported by a range of bold, busy patterns. These are paired with a selection of adjectives and idioms that describe the company’s personality and approach. Bright colours are toned down with grey and plenty of white space. Chunky borders act as a device to help pull together the patterns on the the stickers and notepads, honing in the energy of the visuals. I like Blok’s approach of combining pop-art inspired patterns and strong statements to communicate the manifestos of the company. To articulate your brand so clearly and emphatically demonstrates a confidence, conviction and vision in what you do. And what Lucky 21 do seems like a whole lot of fun (and hard work)!
Blok are a design studio based in Toronto, specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. They have some great work—check it out here, and their website is beautiful to browse through, bonus!