The volume of personalised artwork orders through Perry Designs increases on special occasions and holidays, such as Valentines day, Christmas, Easter, birthdays and anniversaries. In order to target new clientele, increase interest from potential customers and to engage loyal customers I create a new fresh personalised advertisement for each of these occasions. Each advertisement incorporates a harmonious colour scheme, symbolism and key words to clearly communicate a theme, and images of my artworks from previous commissions.