Tees by Alex is an existing and successful lifestyle brand that encourages self-expression and hopes to inspire. Started by Alex Daffara in late 2014, the brand has slowly become a go-to choice for any festival-goer. I worked on a bold colour scheme to create a recognisable brand. Within the rebrand, I’m starting a collection of brand ‘mascots’ that create a voice and speak for the brand themselves. I want the online Instagram and website to be an inspiring and collaborative space. Within the new brand direction, I’m looking at every physical and non-physical design asset within the brand. Everything from new thank you card designs that get dropped into each t-shirt package, the clothing tags, posters, mailing satchel, and sticker design, new ways to roll out designs within the eCommerce space. The current Instagram feed features film photography by Alex & will eventually be opened up to all aspiring film photographs to create content and be featured across all socials.